The Internet has brought many unique benefits to marketing, such as lower costs and greater capabilities for the distribution of information and media to a global audience. The interactive nature of Internet marketing, both in terms of providing instant response and eliciting responses, is a unique quality of the medium and gives it a potentially broader reach than traditional media.

Web marketing ties together creative and technical aspects of the Internet, including design, development, advertising, and sale. It also refers to the placement of media along different stages of the perceived customer engagement cycle, through search engine optimization (SEO), banner ads on specific websites, e-mail marketing, link building and social media strategies.

Search Engine Optimisation (SEO)
SEO is the practice of making the pages of your website as 'search engine friendly' as possible. This is achieved by optimising meta-data, keyword research, accessible coding and link-building, and results in a higher search ranking.

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Online Advertising
There are many ways to advertise your products and services online, and we can help you choose the most effective methods to generate more sales for your business, e.g. Google Adwords, banner placement, viral content.

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Email Marketing
If your customers choose to 'opt-in' to receive updates through your website, email marketing can be one of the most effective ways to cultivate repeat customers. We can help you with email newsletters, mailshots and updates.

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